Pre-SEO Audit Report

Facebook.com - Social utility, Social profile, Social media

About facebook.com 

Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

Overview 

This section discusses the important SEO issues of facebook.com site that are affecting its rankings in search engines. In order to improve its ranking in major search engines for more relevant search terms.

In this Pre-SEO Audit report, internal structure of the website is analyzed as it is important for the success of a Search Engine Optimization project that a website functions according to SEO defined rules and best practices. During the analysis it was established that there are a lot of problems related to SEO on the website that are negatively impacting ranking on Search Engine Results Page (SERP). Important SEO factors are missing for instance:

  1. http://www.facebook.com/sitemap.php is not a valid Sitemap XML file.
  2. We found 42 HTML errors on the home page.
  3. Meta keyword is missing.
Many other factors were also missing or misused, which will be discussed in the next level of SEO Audit i.e. Value or Premium SEO Audit.

After an initial analysis, facebook.com stats show that it stands a better chance of achieving high rankings and a significant increase in traffic over the course of the SEO campaign. Based on the analysis, it is believed that significant improvement in Search Engine Result Page of the website in 5-6 months can be made by improving both On-Page and Off-Page factors in all major search engines on the target Key phrases.

Score

facebook.com Widget Email friends Tell friends on facebook tweet it

              Updated 5 years, 1 month ago

           

Summary

In Bound Links

In Bound Links indicate the number of links that point back to facebook.com. 6,560 inbound links are present for Google. Inbound links are important for SERP ranking. Efforts are required for this purpose

Google: 6,560

Page Saturation

Page Saturation indicates the number of facebook.com website pages listed on major search engines. The number of pages indexed on Google are 5,430,000,000. More pages indexed by Google, more are the chances of getting traffic.

Google: 5,430,000,000

Key Phrase SERP

Current SERP of the website is given below against some keywords used to search facebook.com. A detailed keyword analysis is required and it will be given in the Value or Premium SEO Audits.

Keyword Google
social utility 31 Position
social profile 4 Position
Social media Not in top 30 positions

On-page Changes

Domain Canonical Issue

A website is susceptible to a canonical issue if it fails to handle www versus non-www URLs. (Unless chosen to display the website without www, in which case, the site should redirect www to the non-www version) Search engines have a hard time in understanding that http://facebook.com and http://www.facebook.com refer to the same sites. For a search engine, these two URLs appear to be two different websites having the same content, which they then penalize. This situation can be easily avoided by using a canonical redirect.

Canonical issue is not found on facebook.com

Canonical issue is not found on facebook.com

XML Sitemap:

XML sitemap is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

http://www.facebook.com/sitemap.php is not a valid Sitemap XML file.

http://www.facebook.com/sitemap.php is not a valid Sitemap XML file.

Valid (W3C) HTML:

W3C compliant code is the key to taking web development to the next level. Web design cannot be completed, and web solutions developed without adhering to the demands of W3C compliance. Additionally, an SEO friendly web design requires clean, high quality code, and W3C compliance ensures clean, high-quality code. W3C compliant web design is by nature an SEO friendly website design. During our analysis we have found HTML code errors on the website pages indicating that the website is not XHTML compliant and search engine crawlers will face difficulty while crawling web pages.

We found 42 HTML errors on the home page.

Search engine crawlers can't crawl website pages that have HTML code errors. It is recommended to remove errors if any as early as possible to make the page useful.

We found 42 HTML errors on the home page.

Broken Links:

Broken links are those links that do not work because the destination has been deleted or the path has been changed.
A link may become broken for several reasons: The most common result of a dead link is a 404 error, which indicates that the web server responded, but the specific page could not be found.

No broken links found on the home page.

No broken links found on the home page.

Meta Tags:

Metadata is information about data. The <meta> tag provides metadata about the HTML document. Metadata is not displayed on the page, but is machine parable. Meta elements are typically used to specify page description, keywords, author of the document, last modified and other metadata. The <meta> tag always goes inside the head element. Following are the Meta tags that are assigned to this webpage.

Page Title
Welcome to Facebook - Log In, Sign Up or Learn MorePage Description:
Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.Page Keywords:
-- missing --

Page Load Time:

Speeding up websites is important - not just to site owners, but to all Internet users. Faster sites create happy users. When a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience they also affect SEO. During our analysis we found the following statistics about home-page.

The page loading time is 0.11 seconds and Webpage sends 8 http requests. Page size is 4.2 KB in size.

HTTP requests are below threshold limit
Page size is below threshold limit

SitescorerBot

Your website is not ranking well on some of the critical SEO factors (both on-page and off-page). By improving these factors, your site can improve its position on search engines for the targeted keywords. Our Value and Premium audit reports will give you a detailed, easy to implement action plan on how to improve and fix the most critical SEO factors and in turn increase site traffic. Click now to get your Value and Premium Report.

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